Black Series 2027 Packaging Redesign

Star Wars Black Series 2027 Packaging Redesign: What Changed and Why It Matters to Collectors

At San Diego Comic-Con 2026, Hasbro revealed a full packaging redesign for Star Wars: The Black Series, launching in 2027 to coincide with Star Wars' 50th anniversary. This is the line's fifth major packaging era since 2013, and the biggest visual shift since the switch to red-and-black packaging back in 2015.

The Black Series Packaging Timeline (2013 to 2027)

• Orange Line (2013 to 2014): Black boxes with a thin orange accent stripe and circular character lithographs, similar in spirit to Power of the Force collector coins.
• Blue Line (2014 to 2015): The stripe color shifted to blue around the Chewbacca release.
• Red Line (2015 to roughly 2020): The longest-running design, featuring red-and-black boxes with a small character illustration.
• Galaxy Collection (2020 to 2026): Character-specific box art replaced the earlier minimalist look.
• 2027 Redesign (new): Entertainment source logos move to the top of the box, product render artwork gets more space, and a cross-sell panel returns to mainline packaging.

What's Actually New in the 2027 Design

Hasbro's branding team, led by Sha, rebuilt the box from the ground up rather than tweaking the Galaxy Collection format. Key changes include:

1. Entertainment logos on top, so collectors can immediately tell whether a figure comes from film, animation, or publishing (these logos match the Star Wars logos introduced on Disney+).
2. Expanded product render artwork, showing off the sculpt-to-deco pipeline that goes from sculptor to deco artist to final packaging render.
3. Cross-sell packaging returns, a nod to a practice longtime collectors will recognize from vintage Kenner cardbacks.
4. An orange accent color, a direct callback to the original 2013 Orange Line packaging.

The first figure confirmed in the new packaging is Queen Amidala from The Phantom Menace, part of what Hasbro is calling one of the strongest mainline Black Series waves to date. Five additional 2027 slots have not yet been announced.

Why This Matters for Star Wars Collectors

Packaging transitions don't automatically mean every outgoing figure becomes valuable. Some Orange Line, Blue Line, and Red Line pieces do command real premiums in mint, sealed condition, but plenty of Galaxy Collection figures were high-volume, easy-to-find releases and won't see the same bump just because the box design is changing. Rarity and demand still drive value more than packaging era alone.

Also worth watching: the rerelease angle. Hasbro has a long track record of bringing popular characters back into new packaging generations with minor paint, deco, or accessory updates rather than an all-new sculpt. A 2027 debut doesn't guarantee something brand new. Expect previously released figures to reappear in the new format, as has happened at nearly every past packaging transition.

There's also a display continuity change worth flagging for shelf collectors. For several packaging generations, Black Series boxes featured a connected mural across the side panels, where figures displayed together formed one continuous illustrated scene. The 2027 packaging keeps side-profile artwork, but it no longer connects figure to figure. That's likely a practical decision as much as a design one: dropping the mural removes the need to plan sequencing and continuity across future waves, and it lets the team lean on existing character renders instead of commissioning new illustrated art for every release. For collectors who display figures in a row, that's a real change in how the shelf reads over time.

Bottom line: The new packaging is a meaningful design shift, but not a guaranteed value play. Watch for rerelease announcements of older characters in the 2027 format, and don't expect the old mural-style continuity on your display shelf going forward.